Halo Designs

Print & Digital Design • Logo & Image Development • Writing & Editing

First Impressions

Image isn’t everything, but it is the first thing people see of you or your business. Does your image match your message? Does your message inspire your audience? Halo Designs is here to help you create your best first impression, as well as an enduring identity.

Communication • Reach Out and Read of Upstate NY

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Even though Reach Out and Read (ROR) of Upstate New York was printing its newsletter in full color, it wasn’t taking full advantage of it. In my redesign, I infused it with color and suggested a new name. I used the national Reach Out and Read’s style guide to choose colors, fonts and design elements that fit in well with the national identity and reflect the organization’s focus on children. In 2011, ROR of Upstate New York decided to start publishing its newsletter electronically to save money and be more eco-friendly, so I set up a template in its Constant Contact account to mirror the original print version of the newsletter.

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