Halo Designs

Print & Digital Design • Logo & Image Development • Writing & Editing

First Impressions

Image isn’t everything, but it is the first thing people see of you or your business. Does your image match your message? Does your message inspire your audience? Halo Designs is here to help you create your best first impression, as well as an enduring identity.

Identity • Pittsford FCU Youth Accounts

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Pittsford Federal Credit Union, in Pittsford, N.Y., wanted to better define its youth accounts, so I worked with its membership committee to develop the identities of the accounts. I suggested “ITM” for the tweens and teens accounts because it means “in the money” in texting. For kids under 10, I spelled out "In the Money" and hired artist Brian Walline to illustrate mascots. In addition to developing the account logos, I designed postcards highlighting the benefits of each account, one of which includes a maze I created for the youngest members to solve.

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