Halo Designs

Print & Digital Design • Logo & Image Development • Writing & Editing

First Impressions

Image isn’t everything, but it is the first thing people see of you or your business. Does your image match your message? Does your message inspire your audience? Halo Designs is here to help you create your best first impression, as well as an enduring identity.

Identity

The right logo sets the tone for your brand.

Halo Designs can help you define your brand with a custom logo, business cards and letterhead. Scroll down or click on an image to see more.


ShadowBit Security, a cyber security firm based in northern Virginia, needed help developing its brand. I designed its logo, set up a mobile-friendly website on Squarespace.com (see it live here), and designed Powerpoint and Word templates it could use to customize its own documents.

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Chantilly Electrolysis...

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Angelee Marques hired me to design the logo for her new interior decor business in Ashburn, Va. I designed her logo and provided feedback on the name of the business, the URL for her website and other aspects of her business identity. I also introduced her to Squarespace.com as a user-friendly place for her to create her own website. Once she chose a template for her site, I uploaded her logo and a custom favicon.

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HBW Solutions, a process engineering firm, had clients lined up but no business identity. I got it started with a logo and business cards. I then focused on designing a website that HBW could maintain on its own at Squarespace.com (see it live here).

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Synkros, a music publishing company in Rochester, N.Y., wanted a logo that embodied its tagline of “many streams - one source.” They sent me several water images to illustrate what they like, and I used them as inspiration.

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Pittsford FCU Youth Accounts

Pittsford Federal Credit Union, in Pittsford, N.Y., wanted to better define its youth accounts, so I worked with its membership committee to develop the identities of the accounts. I suggested “ITM” for the tweens and teens accounts because it means “in the money” in texting. For kids under 10, I spelled out "In the Money" and hired artist Brian Walline to illustrate mascots. In addition to developing the account logos, I designed postcards highlighting the benefits of each account, one of which includes a maze I created for the youngest members to solve.

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When Dan Edgell decided to start his own architecture business based in Buffalo, N.Y., I consulted with him on his business identity. I designed his logo and provided feedback on the name of the business, the URL for his website and other aspects of his business image.

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I learned of Haiti Providence University (HPU) from a friend in Rochester, N.Y., who asked me to create a logo for this developing higher education institution. I used the colors from the Haitian flag and drew the elements used in the logo: an open Bible, a key with cross, and waves to represent the island nation. The official language of Haiti is French, but much of HPU’s funding comes from American churches, so I prepared the logo for both languages. 

I also provided HPU’s president with the logo artwork so he could use it in his newsletters (designed by him) and other day-to-day promotional needs, such as a sign at their location.

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