When Pittsford Federal Credit Union in Pittsford, N.Y., decided to update its new member outreach, it turned into a multi-media campaign. The first component I designed was an ATM wrap. The credit union puts a strong focus on member satisfaction, so I suggested a person-focused grid design to highlight the wide variety of members served by Pittsford FCU. The core pieces of the campaign were a printed brochure and the credit union's outreach website: WeAreDifferent.org. I worked closely with Pittsford FCU’s IT staff to redesign the look of this site to coordinate with the rest of the new member outreach campaign. Eventually, the We Are Different site was integrated into Pittsford FCU's main website.