The Society of Broadcast Engineers (SBE), headquartered in Indianapolis, holds an annual membership drive. When I was employed there, one of my responsibilities was to manage this drive, which entailed creating the theme and promotional materials, as well as soliciting prizes from corporate members. For the 2006 drive, I suggested streamlining the mailed promotion. Instead of mailing multiple one-color flyers in a business envelope, I created a full-color postcard that directed members to the SBE website for additional information. I used personal photos I had taken at a hot air balloon festival - the SBE logo on top of the primary balloon is something I added in Photoshop. I also wrote the creative copy for the promotion, inspired by a conversation I had with a member.