Chantilly Electrolysis

Chantilly Electrolysis, in Chantilly, Va., hired me to design a print ad. The business had a logo it wasn't using, so I suggested updating it to a more modern, clean design. I kept the concept of the letter "y" representing hairs, but I put the text on a single line to illustrate how electrolysis extracts hair and placed it above a multi-colored line to represent how electrolysis works on all skin types (unlike some other hair removal techniques). I also added "Permanent Hair Removal" to clearly identify what electrolysis is.