Reach Out and Read of Upstate NY Newsletter

Even though Reach Out and Read (ROR) of Upstate New York was printing its newsletter in full color, it wasn’t taking full advantage of it. In my redesign, I infused it with color and suggested a new name. I used the national Reach Out and Read’s style guide to choose colors, fonts, and design elements that fit in well with the national identity and reflect the organization’s focus on children. In 2011, ROR of Upstate New York decided to start publishing its newsletter electronically to save money and be more eco-friendly, so I set up a template in its Constant Contact account to mirror the original print version of the newsletter.