Shea That Again!

Like many small business owners starting out, Shea That Again’s founder put together a simple logo to get up and running. However, she later discovered that the logo did not scale up well for her trade show banner. When we first met at a networking event in Ashburn, Va., Shea That Again! was simply looking to have its existing logo recreated in a file format that would scale up. While I appreciated the cleverness of her business name, I suggested the logo could be improved without taking away from her original vision. Since the business is selling shea butter products, I pitched the idea of making the speech bubble also look like a dollop of lotion. I also recommended putting more focus on “Shea” with a larger, decorative font, while still using her original font choice for the secondary words and tagline. The result was a bolder, more modern, and completely scalable logo in multiple colors to represent different products.