Pittsford FCU Advertising

Pittsford Federal Credit Union in Pittsford, N.Y., advertises in several media, both to promote itself and to support local organizations. My goal is to create a message tailored to the audience with striking visuals that stay true to the branding we’ve developed. Pittsford FCU puts a strong focus on being friendly and accessible, so many of the ads I create include images of family. In addition to selecting stock photography, I also help write the text and often select quotations to fit the message Pittsford FCU wants to convey.