Pittsford FCU Youth Accounts

Pittsford Federal Credit Union, in Pittsford, N.Y., wanted to better define its youth accounts, so I worked with its membership committee to develop the identities of the accounts. I suggested “ITM” for the tweens and teens accounts because it means “in the money” in texting. For kids under 10, I spelled out "In the Money" and hired artist Brian Walline to illustrate mascots. In addition to developing the account logos, I designed postcards highlighting the benefits of each account, one of which includes a maze I created for the youngest members to solve.